Who do you want to work with?
Explore how your ideal client shapes your firm and the life you want to build.
Rethink your ideal client →You went to law school because you love the law. Nobody taught you how to run the business behind it — profitability, team dynamics, and the systems that keep it all moving. That's our work.
Request a discovery callWe’ll follow up to arrange a complimentary 30-minute discovery call about what your firm needs, and whether we’re the right people to help.
You're the rainmaker, the manager, and the last set of eyes on everything. Revenue is up, but you couldn't say whether you're actually more profitable than last year. You hired people to get your time back and somehow have less of it.
None of that means you're doing this wrong. The practice of law and the business of law are two different disciplines, and only one of them was on the syllabus. Most owners end up building the second one in the margins of a full caseload.
That's the part we take on with you.
One-on-one coaching for women who are ready to lead differently. We work on clarity, confidence, and the fit between the firm you're building and the life you want it to support. Ongoing 1:1 sessions, or a Leadership Compass exploration when what you need is a reset rather than a routine.
See how coaching works →A clear look at the business behind your practice. Law Firm Assessments across finances, operations, and team dynamics — plus workshops, and fractional CFO, COO, and CPO support when you need an executive in the seat without a full-time hire.
See how advisory works →Explore how your ideal client shapes your firm and the life you want to build.
Rethink your ideal client →Turn your compensation, expenses, and savings goals into a monthly revenue target. No signup required.
Find your revenue target →Five financial KPIs to help you understand how your firm is doing and where to focus next.
Explore the five KPIs →Follow the path from first inquiry to retained client, and find the gaps in your intake process.
Check your intake funnel →Assessment after assessment, we kept finding the same blind spot — smart owners running a business on gut and anxiety because no one had ever shown them their own numbers. So we built the tool.
FirmChief Finance gives you your monthly target, how many contracts you need to hit it, and exactly where your revenue is coming from.
$99/month, 5 seats included. Or start with a QuickLook Report — a one-time read of your firm's finances with a review meeting, $350.
Some owners come to us for the finances. Some for the team. Some because the processes need building — or rebuilding.
Catalyst Advisory focuses on women who own law firms. That focus makes for better work — it means we don't spend the first three sessions catching up to a reality you shouldn't have to explain.
The firm was founded by Lindsay Goldford Gray, a former public defender. She ran her own immigration law firm for nine years. She also founded VECINA, a national nonprofit expanding access to legal assistance for immigrants and refugees. Building both — a law firm and a nonprofit — taught her the lesson this practice rests on: doing excellent work and running a healthy organization are two entirely different skills.
We're based in Austin and work with firms across the country.
Women build and lead law firms in a profession where access to leadership, clients, and influential networks has not always been equal. That context can shape everything from business development and pricing to leadership, financial decisions, and how success is defined.
We built Catalyst with that context in mind—not to prescribe one version of success, but to help women law firm owners build profitable, sustainable firms on their own terms.
Lindsay has become an invaluable member of my team. Lindsay helped me to transform how my firm works as a team, and very soon after, we saw stronger revenue and I finally felt back in control of my time and work–life balance.
Erin McGaugheyFounder, EMC Immigration Law, LLC
A little clarity about who we work with, how we help, and where to start.
We specialize in supporting women who own and lead law firms and want a healthier, more sustainable business. You might be navigating growth, sorting out team challenges, seeking greater financial clarity, or rethinking how your firm supports your life.
No. You can come to us with a specific goal or simply a sense that something needs to change. The discovery call helps us understand what you’re facing and identify a useful starting point.
Coaching focuses on you as a leader—your decisions, confidence, priorities, and the life you want your firm to support. Advisory focuses on the business itself, including finances, operations, and team dynamics. We can help you determine which approach fits your needs.
Yes. Our focus includes women who co-own firms with other partners, including men. We also welcome inquiries from other law firm leaders whose needs align with our expertise. For work involving the whole firm, we’ll discuss which owners and team members should participate.
Yes. You don’t need to address everything at once. We can discuss a focused starting point, whether that’s understanding your finances, improving a process, or working through a leadership challenge.
Yes. We’re based in Austin and work with firms across the country and around the world.
We’ll spend about 30 minutes discussing your firm, what you’re weighing, and the support you’re looking for. We’ll also explain how we work so we can explore whether we’re a good fit for each other. It’s a complimentary conversation to identify what a next step could look like.
Tell us where your firm is and what you're weighing. We'll give you an honest read on whether coaching, advisory, marketing, or implementation is the right next step.